Vivian Tu has taken the financial world by storm. As the founder of Your Rich BFF Media, she empowers countless individuals to understand and manage their finances better. With her engaging approach to financial literacy, she makes complex concepts accessible and relatable. This article dives deep into Vivian Tu net worth $25 million ,her life, age30 years old career, husband Greg Hunt and contributions to financial education.
Who Is Vivian Tu?
Vivian Tu is a prominent American entrepreneur, TikTok star, and author known for her vibrant personality and practical financial advice. She has become a trusted voice in the realm of personal finance, especially among younger audiences seeking to improve their financial situations. Through her platforms, she shares insights that help demystify money management.
Key Facts | Details |
---|---|
Full Name | Vivian Tu |
Birth Date | March 20, 1994 |
Age | 30 years old |
Nationality | American |
Education | Bachelor of Arts in Environmental Studies and Public Policy from the University of Chicago |
Career Start | Trader at J.P. Morgan (June 2015 – July 2018) |
BuzzFeed Role | Brand Development Strategist and Senior Account Executive (July 2018 – March 2022) |
Social Media Presence | TikTok: Over 2.6 million followers; Instagram: Approximately 3 million followers |
Company Founded | Your Rich BFF Media |
Net Worth | $25 million |
First Book | Rich AF: The Winning Money Mindset That Will Change Your Life (Released December 26, 2023) |
Awards and Recognition | – Forbes 30 Under 30 (2023) |
– Forbes Top Creators (2022 & 2023) | |
– Meta Visionary Voices Award (2023) | |
– Best Personal Finance Influencer by Bankrate (2024) | |
– Nominated for iHeartRadio Podcast Awards | |
Podcast | Networth & Chill |

Early Life and Family
Born on March 20, 1994, in Baltimore, Maryland, Vivian grew up in a family of Chinese immigrants. Her parents instilled in her the importance of education and hard work from a young age. They faced numerous challenges but always emphasized the value of perseverance.
Vivian upbringing was marked by cultural richness and strong family values. These experiences shaped her understanding of money and success. She often reflects on how her family journey influenced her approach to financial independence.
Educational Background
Vivian excelled academically throughout her schooling. She graduated as the valedictorian from Marriotts Ridge High School, showcasing her dedication and intelligence. Following this achievement, she attended the prestigious University of Chicago, where she earned a Bachelor of Arts in Environmental Studies and Public Policy.
Her education provided a solid foundation for her future career in finance. At university, she developed critical thinking skills and learned to navigate complex systems skills that would later prove invaluable on Wall Street.
Career Path
Initial Steps in Finance
After graduating in 2015, Vivian began her career at J.P. Morgan as a trader. This role exposed her to the fast-paced world of finance and investment. Working on Wall Street was both exhilarating and challenging, especially as a woman of color in a predominantly male environment.
During her time at J.P. Morgan from June 2015 to July 2018, she learned crucial lessons about money management and investment strategies. She quickly realized that many people lacked access to basic financial education a gap she aimed to fill later in her career.
BuzzFeed Career
In July 2018, Vivian transitioned to BuzzFeed, where she held various positions, including brand development strategist and senior account executive until March 2022. This role allowed her to hone her skills in content creation and digital marketing while connecting with a broader audience.

Her experience at BuzzFeed helped her understand how to engage effectively with online communities. It also sparked her interest in using social media as a platform for financial education.
Rise as a Content Creator
In 2021, Vivian launched her TikTok account under the handle @yourrichbff. What started as a fun way to share financial tips quickly turned into a phenomenon. Today, she boasts over 2.6 million followers on TikTok, where she shares relatable content focused on budgeting, investing, and wealth-building strategies.
Through short videos filled with humor and practical advice, Vivian connects with young adults navigating their financial journeys. Her approachable style demystifies complex topics like investing in stocks or understanding credit scores.
The Birth of ‘Your Rich BFF Media’
With the success of her TikTok channel, Vivian founded Your Rich BFF Media a company dedicated to promoting financial literacy among diverse audiences. The mission is clear: empower individuals with the knowledge they need to take control of their finances.
Founding Vision
Vivian envisioned a platform where anyone could learn about personal finance without feeling overwhelmed or intimidated. Your Rich BFF Media focuses on creating engaging content that resonates with younger generations while addressing their unique financial challenges.
Content Strategy
The company produces various content formats, including videos, podcasts, articles, and live Q&A sessions. This multi-platform approach allows Vivian to reach audiences across different channels while providing valuable insights into personal finance.
Partnerships and Collaborations
Your Rich BFF Media has collaborated with brands like SoFi to promote financial products that align with its mission. These partnerships help amplify Vivian message while providing followers with tools they can use to improve their financial situations.
Vivian Tu Book: ‘Rich AF’
In September 2023, Vivian released her highly anticipated book titled Rich AF: The Winning Money Mindset That Will Change Your Life. This best-seller offers readers practical advice on building wealth through smart money habits.
Overview of the Book
“Rich AF” serves as a comprehensive guide for anyone looking to improve their financial literacy. The book covers essential topics such as budgeting, saving for retirement, investing wisely, and negotiating salaries. Vivian candid tone makes complex concepts relatable and easy to understand.
Key Themes
- Financial Independence: The book emphasizes achieving stability without relying solely on employment income.
- Empowerment through Education: Vivian advocates for teaching marginalized communities about finance, particularly women and people of color.
Writing Process
Vivian journey to writing “Rich AF” was fueled by her desire to share the lessons she learned on Wall Street. She aimed to create a resource that would resonate with readers from all backgrounds whether they were just starting their financial journeys or looking for advanced strategies.
Social Media Presence
Vivian impact extends beyond TikTok; she maintains an active presence on platforms like Instagram and Twitter. Her social media strategy focuses on engaging followers through informative posts, relatable anecdotes, and interactive content.

Platforms Overview
- TikTok: With over 2.6 million followers, Vivian shares bite-sized financial tips that are easy to digest.
- Instagram: She uses this platform for more visual content sharing infographics about budgeting or investment tips.
Engagement Strategies
Vivian actively interacts with her audience through comments, Q&A sessions, and live streams. This engagement fosters a sense of community among followers who feel empowered by her message.
What is Vivian Tu Net Worth?
As of now, Vivian Tu estimated net worth is around $25 million. This figure reflects her successful career as a trader, content creator, author, and entrepreneur.
Income Streams Breakdown
Income Source | Estimated Contribution |
---|---|
Social Media | $10 million |
Book Sales | $5 million |
Your Rich BFF Media | $10 million |
This table illustrates how diverse income streams contribute significantly to Vivian overall wealth.
Personal Life
Outside of work, Vivian leads an enriching personal life filled with love and adventure. She is married to Greg Hunt, whom she met in October 2016 during a trip abroad. Their wedding took place in Italy a celebration that honored both their love story and Vivian Chinese heritage.
Marriage Highlights
- The couple wedding was infused with cultural elements that reflected their backgrounds.
- They often share glimpses of their life together on social media, showcasing their supportive partnership.
Life Beyond Work
Vivian enjoys traveling and exploring new cultures with Greg when she’s not working on content creation or business endeavors. These experiences enrich her perspective on life and finance.
FAQ’s
Who is Vivian Tu?
Vivian Tu is an American entrepreneur and financial educator, best known as the founder of Your Rich BFF Media. She transitioned from a successful career as a Wall Street trader to becoming a prominent social media influencer focused on financial literacy.
What is Vivian Tu educational background?
Vivian Tu graduated from the University of Chicago with a Bachelor of Arts in Environmental Studies and Public Policy. She excelled academically, serving as the valedictorian of her high school before pursuing her degree.
How did Vivian Tu start her career?
Vivian began her career as a trader at J.P. Morgan, where she worked in equities trading from 2015 to 2018. After leaving Wall Street, she transitioned to a role at BuzzFeed, where she honed her skills in digital media and content creation.
What is Your Rich BFF Media?
Your Rich BFF Media is a multimedia company founded by Vivian Tu that focuses on promoting financial literacy. The company aims to make personal finance accessible and relatable, particularly for younger audiences and marginalized communities.
How did Vivian Tu gain popularity on social media?
Vivian gained popularity on TikTok by sharing engaging and informative financial advice. Her relatable content quickly resonated with viewers, leading to over 2.6 million followers on TikTok and significant engagement across other platforms.
What is the theme of Vivian Tu book, Rich AF?
In her book Rich AF: The Winning Money Mindset That Will Change Your Life, Vivian shares practical financial advice aimed at helping readers build wealth and achieve financial independence. The book emphasizes the importance of financial education and empowerment.
What awards has Vivian Tu received?
Vivian has been recognized in several prestigious lists, including Forbes 30 Under 30 and Forbes Top Creators. She has also received awards for her podcast and was named Best Personal Finance Influencer by Bankrate in 2024.
Who is Vivian Tu husband?
Vivian Tu is married to Greg Hunt, whom she met in October 2016. They celebrated their wedding in Italy, incorporating elements that honored Vivian Chinese heritage.
What topics does Vivian cover on her social media?
Vivian covers a wide range of topics related to personal finance, including budgeting, investing, saving for retirement, and managing student debt. Her content often includes humor and relatable anecdotes to engage her audience.
How does Vivian Tu promote financial literacy?
Through her platforms, including TikTok and her podcast Networth & Chill, Vivian promotes financial literacy by providing practical tips and resources. She aims to destigmatize money discussions and make finance more approachable for everyone.
What is Vivian Tu net worth?
As of now, Vivian Tu net worth is around $25 million. This figure reflects her success as a trader, author, entrepreneur, and social media influencer.
How can I follow Vivian Tu online?
You can follow Vivian Tu on various social media platforms, including TikTok (@yourrichbff), Instagram (@yourrichbff), and listen to her podcast Networth & Chill for insights into personal finance and investing.
Conclusion
Vivian Tu stands out as an influential figure in the world of personal finance today. Through her work at Your Rich BFF Media and the release of “Rich AF,” she continues to inspire countless individuals seeking financial independence.
Her journey from Wall Street trader to social media influencer demonstrates the power of education and empowerment through knowledge. By breaking down barriers surrounding financial literacy, Vivian is paving the way for future generations to achieve their dreams without fear or confusion about money management.
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